Erich Krause has marked the beginning of a new business season with participation in the international trade fair Paperworld 2018 (Frankfurt, Germany), as part of which the company held a major presentation of new collections of stationery, art goods and textile products: bags, knapsacks and backpacks.
The main trade fair for stationery industry Paperworld attracted even more specialists and professionals from all over the world this year. As many as 87,000 visitors from 162 counties arrived to discuss prospects of the year ahead with 3023 exhibitors from 69 countries.
At Erich Krause booth, traditionally one of the largest, company partners learnt about the latest tendencies in office and school supplies sector, discussed key business development strategies.
New Erich Krause products got top expert reviews due to the exclusive design, thought-through functionality, environmental friendliness and reliability in combination with democratic and attractive price for the widest range of consumers. The things that were particularly highlighted were combination of unusual innovative materials, stylish design, usability, eye-catching package, inspiring creative abilities of ArtBerry® goods for painting, drawing, applique, and sculpture modelling.
Each of five days of the trade fair set a record level of business activity and productivity, was filled with new creative impulses and excellent cooperation atmosphere. Representatives of all sales channels – from retail chains to big wholesalers were demonstrating a high level of competence and status – many meetings were held with decision-makers and top managers of big international companies. Erich Krause’s audience at Paperworld trade fair is top-class professionals with a focus on the latest trends in the area of design and recent developments.
Presentation of new Erich Krause products facilitated networking with target groups and new contacts from Europe, Asia, South and North America.
Paperworld is not only international trade fair for innovations, but also irreplaceable business platform to exchange ideas and valuable information.